Chapter Twenty-One: Goal Digging

Some people look forward to the new year purely for this designated time to consider how they want to be better in the future, the new habits they plan to form, and the accomplishments they want to work toward. Some people don’t bother, understanding that a new year does not necessarily mean a new you.

No matter how you may feel about setting new year’s resolutions, there is value in thinking critically about what you want to achieve and why. Setting goals, of course, does not have to fall at a specific point on the calendar, but there is something to be said for the metaphorically clean slate presented to us as one year ends and another begins.

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Think Big

So, how do we go about planning for the year ahead? One way to begin is to think even beyond the next 365 days. Where do we want to be in two years? Five? Ten? Where do we want to be at the end of our lives, whenever that may be? Before we take our first step to start our journey, it would be helpful to know where we want to be at the conclusion of it.

The beautiful part of this process is that there are absolutely no limits. There is nothing we lose by thinking big, by dreaming uncontrollably. We have the opportunity to be honest with ourselves about what we want, how we would like to live, and what we are willing to do to ensure we reach it. Then, all that’s left is the hard work to make it our reality.

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Plan Small

Once we have those big dreams in our heads and in our hearts, we can work backwards and break down what we need to do in order to get there. What concrete steps do we need to take? What possible obstacles or setbacks should we anticipate? We write the lists, set the deadlines, create the vision boards, and prepare to chip away at the work required of us.

Unlike with brainstorming our goals, there are limits to what we can physically, mentally, or emotionally accomplish in a set period of time. It is all too easy to fall into the trap of overplanning. We’re motivated and we strategize and then we have to face the possibility that our eyes were bigger than our stomachs. Over time, and through repeated trial and error, we discover that setting realistic goals and milestones is half the battle.

Noteworthy Communications is all about digging for goals. We love taking stock of the previous year, or quarter, or month, and planning how we can approach the next one with renewed energy, strategic planning, and bigger benchmarks. This is how we move forward, rather than remain stagnant. We set goals. We make a plan. We take action. There is never not something we are working toward.

Whether you work in quarterly goals, monthly goals, or a daily to-do list, drawing out these maps can increase productivity while breaking our ambitions down into manageable bite-size pieces. As a full year stretches ahead of us, full of possibility, it might be easy to become overwhelmed, and if you think formal goal setting is not for you, consider starting small, even if your dreams are big.

Chapter Twenty: Challenge Accepted

November is known by many wordsmithing masochists as National Novel Writing Month, or NaNoWriMo. NaNoWriMo sets forth the following challenge: Write 50,000 words of a new writing project, specifically a novel, in the thirty days that make up the month of November. For more than two decades, writers from all across the globe have taken up this mantel, put pen to paper, or fingers to keyboards, and have dedicated themselves to this creative endeavor.

National Novel Writing Month is far from the only time-oriented challenge out there. There’s Inktober, which challenges artists to create a new drawing every day in the month of October. Young adult author Marissa Meyer developed her own challenge, The 30 Days of Creativity. For even longer challenges, there’s The100DayProject or 365 Project. All of these challenges have communities behind them, where creatives can connect with others who are attempting to expand their own limitations and tackle something new.

There are no prizes for those who win these various challenges. This isn’t school and we aren’t being graded or paid or even necessarily published, so what exactly is the point? Why, in the midst of a busy fourth quarter for our business, and being right smack dab in the middle of the holiday season, would anyone put themselves through the stress of something like writing a novel from scratch in thirty days? As it turns out, the benefits are numerous, even if the stressors are, too.

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The Creativity Behind the Challenge

So often, creative endeavors fall to the wayside in favor of the day-to-day responsibilities of adulthood. We have careers that require long hours, family and friends who require attention, errands to run, and when we do have a spare moment, sometimes all we can muster the energy for is zoning out in front of the television. Our hobbies can seem less and less important to nurture as time goes by.

Committing ourselves to a challenge, with guidelines to follow and deadlines to meet, makes us focus, no matter how briefly, on our creative pursuits. These challenges give us permission to prioritize something we want, rather than something that’s required of us, just for the act of creating in and of itself. By the end, even if we don’t win, we still have something tangible that we created, something that would not have existed if not for us challenging ourselves.

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The Discipline Behind the Challenge

Timed challenges do not necessarily have to focus on an artistic pursuit. There are also challenges that target entrepreneurs in various industries and with all kinds of goals in mind, or physical challenges for those looking to prioritize their health. That’s because the discipline required to participate, and especially to win, challenges like this is transferable to any type of goal.

By participating in a set challenge, we get to evaluate, up close and very personal, where our strengths and weaknesses are in whatever arena we’re competing. Are we capable of setting realistic goals and an actionable plan, and really following through? All of our other commitments don’t magically disappear when we undertake something new, so now we have to finesse our time management skills. What about our ability to perform under pressure? If we weren’t sure before, the challenge will make all of this perfectly clear to us as we work hard to meet it.

Every month of the year, we try to challenge ourselves in some way at Noteworthy Communications. By challenging our norms, habits, and expectations, we are forced to stretch ourselves and our limits. We see what we are actually capable of achieving when we are focused and determined to win. Even when we don't win, we go outside of our comfort zones and can at least recognize that particular system might not work for us.

Taking action every day, even just for five minutes, means that, at the very least, we’re continuously making progress. The march may be long and tedious, but if every day we take one step forward, or maybe two if we’re feeling inspired, we can look back on how far we’ve travelled in astonishment. We’ve risen to meet the challenge head on, even when we didn’t have to.

Chapter Nineteen: Ghostwriting

With Halloween just a few days away, we're celebrating the Noteworthy way: exploring the hair-raising, spine-chilling, blood-curdling topic of...ghostwriting. While this term may conjure up images of the dearly departed scribbling away at a desk, ghostwriting simply refers to when a person is hired to write something with the official credit going to another, usually with the understanding that the ghostwriter is never revealed as the true creator responsible for the work.

Although there are well-known instances of the practice dating back hundreds of years, the actual term "ghostwriting" was coined in 1921 by Walter "Christy" Walsh (December 2, 1891-December 29, 1955), who worked as a writer, cartoonist, and sports agent. He is even considered to be the first agent in baseball. Walsh understood public relations and hired a team of ghostwriters to produce articles and books on behalf of his players. Discretion, however, was often overlooked by Walsh, as he chose to give credit where credit was due. Walsh is quoted as saying, “Don’t insult the intelligence of the public by claiming these men write their own stuff.”

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Why Use Ghostwriters?

If a person decides to utilize the services of a ghostwriter, it's because this method is the most effective way to achieve the desired end result, that result being a well-researched, well-written piece of material delivered on time. This could be because the person is overburdened with other responsibilities and cannot produce the work by themselves while staying on deadline, or because the person may not have the skillset or discipline to craft this kind of work in the first place.

We see examples of both of these scenarios on all of our bookshelves. Many memoirs from high-profile individuals, including elected leaders and celebrities, use ghostwriters because their schedules do not allow for dedicated writing time. Often in the case of novels or self-help literature, the person listed as the author on the front cover might only be responsible for the premise, but they themselves lack the eloquence of putting that premise into words for an audience. Hence, the hired ghostwriter and a higher-quality final product.

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A Name That Sells

Sometimes, however, ghostwriting is a key component of output strategy, just in terms of quantity alone. For example, some of the most beloved and still-recognizable children's or young adult book series of the past one hundred years have been written entirely or in-part by ghostwriters. This includes The Bobbsey Twins (102 published books), Nancy Drew (175 published books), Sweet Valley High (181 published books), The Hardy Boys (190 published books), and The Baby-Sitters Club (213 published books). Edward Stratemeyer (October 4, 1862–May 10, 1930) brought us this approach to book packaging when Stratemeyer Syndicate began to sell series concepts to publishers, and kept up with the high demand through the use of multiple ghostwriters.

The demand for the familiar continues to perpetuate the utilization of ghostwriters for bestselling authors like James Patterson. Publishers know certain names sell books, so they satisfy the market need with a seemingly constant output of new content. Patterson has more than 200 titles credited to his name since 1976 and, unlike some other bestselling authors, does not attempt to hide his use of ghostwriters, nor has this practice appeared to have had negative impacts on his book sales.

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The Ethics of Ghostwriting

Utilizing ghostwriters is not plagiarism. Although the argument could be made that in both scenarios someone is taking credit for work that another person produced, with the use of ghostwriting, the person is fully aware and consents to their work being credited to someone else. They are in fact paid for this service and the arrangement is cemented in contracts and the occasional non-disclosure agreement.

Just as Walsh originally argued, the obvious use of ghostwriters and attempts to hide it can be viewed as an insult by some consumers. They might feel they are being tricked or lied to, and would prefer that people not receive credit for something they did not do themselves.

At Noteworthy, our variety of services could all be considered ghostwriting on behalf of our clients. We take on the tone, voice, and mission of our clients in order to best portray their brand in all written content. We ensure that their social media platforms, website content, blogs, and newsletters all reflect their style and goals. Then they are free to reap the benefits of that content, including a wider audience and higher sales.

Ghostwriting does not need to be shrouded in nefarious undertones. Writing, although subjective and very personal, can also be viewed as a professional service, an exchange of goods just like any other product. This is how we work with other entrepreneurs and creatives, so if your content is feeling neglected or not up snuff, consider reaching out to Noteworthy Communications. We can be your very own friendly ghost!